Pengaruh Konten Dakwah Ustadz Melalui Digital Platform Terhadap Pemahaman Religiusitas Generasi Z
Keywords:
Digital Preaching, Digital Ustadz, Religiosity, Generation Z, Social Media.Abstract
The development of digital technology has brought significant changes in Islamic preaching patterns, especially among Generation Z who are familiar with social media. This study aims to examine the influence of digital preaching content from Islamic teachers through digital platforms on Generation Z's understanding of religiosity. The research method used is a qualitative literature review approach, with data sources in the form of journal articles and relevant research published between 2020 and 2025. Data were collected through a process of identification, selection, and classification of literature obtained from Google Scholar, then analyzed using content analysis and thematic synthesis techniques. The results of the study indicate that Islamic preaching content from Islamic teachers delivered through digital platforms has a positive influence on Generation Z's understanding of religiosity, especially when packaged in simple language, a communicative delivery style, and relevant to the realities of the lives of the younger generation. However, this study also found the potential for instant religious understanding if the preaching content is not based on in-depth knowledge and a strong chain of knowledge. Therefore, digital preaching requires moral and academic responsibility to be able to form a complete and sustainable understanding of religiosity.
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