Transformasi Digital dan Resiliensi UMKM Pasca-Pandemi : Tinjauan Literatur Sistematis
Keywords:
Kewirausahaan Digital, UMKM, Resiliensi Bisnis, COVID-19, Transformasi DigitalAbstract
The COVID-19 pandemic has compelled Micro, Small, and Medium Enterprises (MSMEs) to face dual challenges: a health crisis and global economic disruption. This article aims to analyze how digital transformation serves as a primary catalyst for MSME resilience and sustainability during times of crisis. Employing the Systematic Literature Review (SLR) method, this study reviews 10 prominent empirical and conceptual articles published between 2020 and 2022. The findings indicate that digital transformation cannot be viewed merely as technology adoption, but rather as a strategic shift in business models. Two main transformation paths were identified: operational efficiency and market diversification. Furthermore, the integration of knowledge management and external support serves as a critical determinant for MSME success in adaptation. This article provides insights for practitioners and policymakers regarding the importance of technological readiness and business model innovation.
Downloads
References
Adam, N. A., & Alarifi, G. (2021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support. Journal of Innovation and Entrepreneurship, 10(1), 1-22.Gregurec, I., Tomičić Furjan, M., & Tomičić-Pupek, K. (2021). The Impact of COVID-19 on Sustainable Business Models in SMEs. Sustainability, 13(3), 1098.Klein, V. B., & Todesco, J. L. (2021). COVID‐19 crisis and SMEs responses: The role of digital transformation. Knowledge and Process Management, 28(2), 117-133.Kraus, S., et al. (2020). Digital Transformation in Business and Management Research: An Overview of the Current Status. International Journal of Information Management, 63, 102466.Lestari, D., Maria, E., & Setyoharsoyo, H. (2022). E-Commerce Adoption by Indonesian SMEs during the COVID-19 Pandemic. Journal of Risk and Financial Management, 15(9), 404.Nambisan, S. (2020). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055.Priyono, A., Moin, A., & Putri, V. N. A. (2020). Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 104.Ratten, V. (2021). COVID-19 and entrepreneurship: Future research directions. Strategic Change, 30(2), 91-98.Seetharaman, P. (2020). Business models shifts: Impact of Covid-19. International Journal of Information Management, 54, 102173.Thukral, E. (2021). COVID-19: Small and medium enterprises challenges and responses with creativity, innovation, and entrepreneurship. Strategic Change, 30(2), 153-158.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Akhmad Fathur Rahman, Dian Masita Dewi (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
