Pengaruh AI features terhadap Purchase Behavior: Peran Mediasi Personalization dalam Pemasaran Digital. Jurnal Prima Manajemen, [S. l.], v. 2, n. 1, p. 19–33, 2026. Disponível em: https://journal.al-afif.org/index.php/jpm/article/view/1702. Acesso em: 24 oct. 2026.