Analysis of the Causes of Declining Consumer Confidence in Influencer Marketing in Local Businesses in Indonesia: A Case Study Using the Fishbone Model. Jurnal Prima Manajemen, [S. l.], v. 1, n. 3, p. 622–636, 2026. Disponível em: https://journal.al-afif.org/index.php/jpm/article/view/922. Acesso em: 17 mar. 2026.