Applying Innovation Strategy and Its Effect on Competitive Advantage of Creative Industry: Spicy Culinary Subsector in Indonesia. Jurnal Prima Manajemen, [S. l.], v. 1, n. 1, p. 10–20, 2025. Disponível em: https://journal.al-afif.org/index.php/jpm/article/view/270. Acesso em: 21 oct. 2025.